What Do Financial Advisors Do? An Overview of Common Financial Advisory Services

Understand the Core Role of a Financial Advisor in Your Life

What Do Financial Advisors Do? Your Guide to Smart Money Choices

Quick Summary / Key Takeaways

  • Financial advisors support financial planning discussions across multiple areas, including cash flow, investments, insurance, retirement, and estate considerations.
  • A personal financial advisor can help facilitate goal-setting conversations and outline planning frameworks that reflect individual priorities and circumstances.
  • Advisors often help coordinate different financial topics so decisions are evaluated together rather than in isolation.
  • Fiduciary advisors operate under a legal and ethical obligation to place a client’s interests first and disclose relevant conflicts of interest.
  • Financial advisory services can provide structure and context for navigating complex financial decisions, supporting more informed and organized planning over time.

Introduction

Navigating your financial life often involves balancing multiple goals, priorities, and decisions over time. You may be thinking about retirement planning, education funding, homeownership, or other long-term objectives, while also managing day-to-day financial responsibilities. Understanding what financial advisors do can be helpful when these decisions begin to feel complex or difficult to evaluate on your own, particularly when planning within the context of your local and personal circumstances.

At a foundational level, a financial advisor supports informed decision-making by helping you review your full financial picture. This can include discussions around cash flow, savings, investments, taxes, insurance, and estate planning, considered together rather than in isolation. The role is not limited to managing investments, but instead centers on providing objective context so you can better understand available options and how different choices may interact over time within a broader planning framework.

A financial advisor serves as a resource for education and planning, helping clarify assumptions, outline potential tradeoffs, and organize financial information in a way that supports thoughtful decision-making. The intent is to improve understanding and planning clarity, not to predict outcomes. This article explains the different aspects of advisory financial services and how a personal financial advisor may support financial planning conversations at various stages of life, including considerations that may be relevant for individuals and families planning in the Philadelphia area. Additional educational resources are available through Liberty One Wealth Advisors’ educational materials.

Key Areas Where Financial Advisors Provide Support

Area of FocusAdvisor’s RoleClient BenefitIllustrative Example
Financial PlanningFacilitating goal discussions and organizing planning prioritiesClearer understanding of financial objectives and potential tradeoffsRetirement planning assumptions and cash-flow scenarios
Investment ManagementDiscussing portfolio structure and risk considerationsImproved understanding of how investments relate to planning goals and risk toleranceReview of diversified ETF allocations
Risk ManagementReviewing insurance coverage and estate planning considerationsGreater awareness of how potential risks may affect financial planning decisionsLife and disability insurance review
Tax AwarenessExplaining how tax rules may interact with financial decisionsContext for evaluating tax considerations within an overall financial planning frameworkDiscussion of Roth versus traditional IRA characteristics

Advisor Types: Fiduciary vs. Non-Fiduciary

FeatureFiduciary AdvisorNon-Fiduciary AdvisorImpact on You
Standard of CareLegally required to act in the client’s best interest when providing adviceRequired to recommend products that are considered suitable based on a client’s situationProvides context for understanding how recommendations are formed
CompensationMay be fee-only or fee-based, depending on the advisor’s business modelMay receive compensation through commissions, fees, or salaryHelps clarify how an advisor is paid and how costs may be structured
DisclosureExpected to disclose material conflicts of interest and explain how they may influence recommendationsDisclosure requirements can vary depending on role and applicable regulatory standardsSupports transparency and informed evaluation of advice
RelationshipOften structured around ongoing planning and advisory discussionsMay be more transaction-focused or product-specificHelps set expectations for the scope and continuity of the advisory relationship

Preparing for an Initial Financial Planning Conversation

  • Clarify your current financial situation and outline near- and long-term priorities to support planning discussions. 
  • Review different types of financial advisors and their areas of focus to better understand available planning approaches.
  • Prepare thoughtful questions to help guide initial conversations with potential advisors.
  • Organize relevant financial information, such as account statements, tax documents, and insurance coverage, to support a productive discussion.

Ongoing Planning and Relationship Review

  • Schedule periodic reviews of your financial plan to revisit assumptions as personal or professional circumstances change.
  • Stay generally informed about economic and market conditions as part of broader financial planning awareness.
  • Maintain open communication with your advisor about new questions, changes, or planning considerations as they arise.
  • Periodically confirm how your advisor’s fiduciary responsibilities apply to your relationship and the guidance provided.

Table of Contents

Section 1: Understanding the Core Role

  1. What is the primary role of a financial advisor?
  2. How do financial advisors help with goal setting?
  3. What does a personal financial advisor do day-to-day?
  4. Do financial advisors only manage investments?

Section 2: Key Services Offered

  1. How do financial advisors help with retirement planning?
  2. Can financial advisors help with debt management?
  3. What role do they play in investment planning?
  4. How do financial advisors assist with tax planning?
  5. Do financial advisors help with estate planning?

Section 3: Working with an Advisor

  1. What is a fiduciary financial advisor?
  2. How often should I meet with my financial advisor?
  3. What information do I need to provide to my advisor?
  4. How do financial advisors get paid?
  5. When is the right time to hire a financial advisor?
  6. What should I look for when choosing a financial advisor?

Frequently Asked Questions

Section 1: Understanding the Core Role

FAQ 1: What is the primary role of a financial advisor?

The primary role of a financial advisor is to support informed financial decision-making by helping you organize, evaluate, and discuss your overall financial situation. Rather than focusing on specific outcomes, an advisor helps provide objective context across areas such as cash flow, savings, investments, taxes, insurance, and long-term planning. This role typically involves clarifying priorities, outlining planning considerations, and helping you understand how different financial choices may interact over time. The emphasis is on education, structure, and perspective so financial decisions can be reviewed thoughtfully and consistently over time.

Takeaway: A financial advisor’s primary role is to offer objective guidance and planning structure that supports clearer understanding of one’s financial situation and more informed evaluation of financial decisions.

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FAQ 2: How do financial advisors help with goal setting?

Financial advisors help with goal setting by facilitating structured conversations that clarify priorities and translate broad intentions into clearly defined planning considerations. Rather than assuming specific outcomes, they work with you to discuss what matters most—such as education funding, retirement planning, or major purchases—and how these priorities fit within your overall financial picture. This process often involves breaking larger goals into smaller components and discussing potential timeframes and financial considerations so goals can be evaluated and revisited over time. By helping organize and contextualize goals, advisors support more informed planning discussions rather than prescribing results.

Takeaway: Financial advisors support goal-setting by helping clarify priorities, outline planning considerations, and place financial goals within a structured, reviewable planning framework.

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FAQ 3: What does a personal financial advisor do day-to-day?

A personal financial advisor’s day-to-day activities involve a mix of client meetings, portfolio analysis, market research, and administrative tasks. They regularly review client investment performance, adjust strategies based on market conditions or life changes, and communicate with clients about their progress. They also spend time researching new financial products, tax laws, and economic trends to ensure their advice remains current and effective. Plus, they coordinate with other professionals like accountants and attorneys to offer comprehensive advisory financial services.

Takeaway: A personal financial advisor’s daily work involves client engagement, portfolio analysis, market research, and coordinating comprehensive financial services.

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FAQ 4: Do financial advisors only manage investments?

Financial advisors typically support a broader range of financial planning discussions beyond investment management alone. While portfolio structure, asset allocation, and risk considerations are often part of the conversation, advisory services also extend to areas such as retirement planning, tax awareness, insurance review, estate planning considerations, and cash flow organization. Rather than focusing on a single element, advisors help individuals review how different financial areas relate to one another within an overall planning framework, helping provide context and structure to support informed decision-making across a full financial picture.

Takeaway: Financial advisors often provide comprehensive financial planning support that considers investments alongside other interconnected aspects of personal financial planning.

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Section 2: KEY SERVICES OFFERED

FAQ 5: How do financial advisors help with retirement planning?

Financial advisors support retirement planning by helping individuals understand how current savings, expected income sources, and future spending considerations may interact over time. This typically includes reviewing existing retirement accounts, discussing contribution approaches, and outlining how different types of accounts—such as employer-sponsored plans or individual retirement accounts—may fit within a broader planning framework. Advisors also help explain factors such as Social Security timing, potential healthcare considerations, and withdrawal approaches in an educational and informational context. Rather than predicting outcomes, the focus is on organizing information, clarifying assumptions, and revisiting plans as circumstances or planning priorities change over time.

Takeaway: Financial advisors help individuals approach retirement planning by providing structure, education, and context around income sources, savings, and long-term planning considerations.

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FAQ 6: Can financial advisors help with debt management?

Financial advisors may support debt management as part of broader financial planning conversations by helping individuals organize and evaluate existing obligations within their overall financial picture. Rather than negotiating directly with creditors, advisors typically help individuals review existing debts, understand how different obligations fit within their overall financial picture, and discuss approaches for organizing repayment. This can include examining interest rates, payment structures, and cash-flow considerations to help frame priorities and tradeoffs.

Advisors may also provide educational context around options such as consolidation or refinancing, focusing on how these choices could affect planning assumptions rather than recommending specific outcomes. The role is to improve clarity and structure around debt-related decisions so they can be evaluated alongside other financial priorities. Additional educational answers to common financial planning questions are available through Liberty One Wealth Advisors Answers.

Takeaway: Financial advisors can support debt management by helping individuals understand their debt obligations, explore repayment considerations, and place debt decisions within a broader financial planning framework.

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FAQ 7: What role do they play in investment planning?

In investment planning, financial advisors support informed decision-making by helping place investment choices within the context of broader financial goals, risk considerations, and time horizons. They help explain different asset classes, discuss diversification concepts, and provide context around how various investment options may function within a portfolio. This can include reviewing commonly used vehicles such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs). Rather than focusing on outcomes, advisors typically help review portfolio information over time, revisit planning assumptions, and discuss potential adjustments as market conditions or personal circumstances change, so investment decisions remain aligned with overall planning considerations.

Takeaway: Financial advisors help frame investment planning by aligning portfolio structure with goals, risk considerations, and time horizons, while providing ongoing context and periodic review rather than outcome-based predictions.

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FAQ 8: How do financial advisors assist with tax planning?

Financial advisors assist with tax planning by helping individuals understand how tax considerations fit within a broader financial planning framework. Rather than focusing on outcomes, they provide educational context around how investment decisions, retirement contributions, and other financial choices may be treated for tax purposes. This can include discussing the general characteristics of tax-advantaged accounts, such as employer-sponsored retirement plans, individual retirement accounts, or education savings plans, as well as explaining how capital gains, losses, and income may be taxed. Advisors often coordinate planning conversations with tax professionals to support compliance and ensure that tax-related considerations are evaluated alongside other financial priorities.

Takeaway: Financial advisors support tax planning by providing education and context around how tax rules interact with financial decisions, helping individuals evaluate tax considerations as part of an overall financial planning approach.

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FAQ 9: Do financial advisors help with estate planning?

Financial advisors can support estate planning by helping individuals organize financial information and discuss how personal priorities and intentions may be reflected in an overall planning approach. They often facilitate structured discussions around assets, beneficiary designations, and planning considerations related to wills, trusts, and powers of attorney, while not providing legal advice or drafting documents. Advisors may also help coordinate planning conversations with estate attorneys and tax professionals so estate-related topics can be reviewed alongside other financial considerations in a clear and organized way. The emphasis is on clarity, coordination, and understanding, rather than predicting outcomes or results for heirs.

Takeaway: Financial advisors can support estate planning by helping individuals organize financial information, clarify priorities, and coordinate planning discussions with legal and tax professionals within a broader financial planning framework

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Section 3: Working with an Advisor

FAQ 10: What is a fiduciary financial advisor?

A fiduciary financial advisor is a professional who is required to adhere to a fiduciary standard when providing advice, meaning they are expected to place a client’s interests ahead of their own within the scope of that advisory relationship. This generally involves disclosing material conflicts of interest and explaining the basis for recommendations in light of a client’s circumstances and stated objectives. The fiduciary standard is one of several regulatory frameworks that may apply in financial services, and it is intended to support transparency and informed evaluation of advice. Understanding whether an advisor is acting as a fiduciary can help individuals better evaluate how advice is delivered and how responsibilities are defined.

Takeaway: A fiduciary financial advisor operates under a standard that requires acting in a client’s interests when providing advice, with an emphasis on disclosure, transparency, and informed decision-making.

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FAQ 11: How often should I meet with my financial advisor?

How often you meet with a financial advisor can vary based on your personal circumstances, planning needs, and the scope of the advisory relationship. Meeting frequency is typically discussed early in the relationship as part of setting expectations around communication and ongoing planning support.

Some individuals choose to schedule periodic reviews—such as quarterly or semi-annual meetings—to revisit assumptions, review changes in their financial situation, and discuss evolving priorities. Additional conversations may occur around significant life events or planning changes, while others may prefer a less frequent cadence depending on complexity and comfort level. The intent is to establish a meeting schedule that supports clear communication, thoughtful review, and ongoing planning discussions, without implying specific outcomes.

Takeaway: Meeting frequency with a financial advisor is typically based on individual needs, planning complexity, and life changes, and is best determined through ongoing, open discussion about expectations and communication preferences.

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FAQ 12: What information do I need to provide to my advisor?

To support informed and organized financial planning conversations, an advisor will typically ask for a clear overview of your financial situation. This often includes information about income sources, regular expenses, assets such as bank accounts, investments, and property, and liabilities such as loans or mortgages. Advisors may also review details related to insurance coverage, employee benefits, and any existing estate planning documents to help understand how different elements fit together. In addition, discussing financial priorities, risk considerations, and relevant life events or concerns helps place the information in context. Sharing complete and accurate information can help planning discussions remain clear, relevant, and grounded in your overall financial picture.

Takeaway: Providing comprehensive information about income, expenses, assets, liabilities, insurance, and personal priorities helps advisors place financial decisions in context and support more informed planning discussions.

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FAQ 13: How do financial advisors get paid?

Financial advisors are typically compensated through one of several common compensation structures, which may include fee-only, commission-based, or fee-based arrangements. Fee-only advisors receive compensation directly from clients, such as through hourly fees, flat planning fees, or a percentage of assets under management (AUM). Commission-based advisors may receive compensation from financial product providers when certain products are purchased. Fee-based advisors combine client-paid fees with the potential to receive commissions, depending on the services provided and the products involved.

Understanding how an advisor is compensated can help add context to how services are delivered and how advice is framed, and is typically discussed as part of setting clear expectations and transparency within the advisory relationship.

Takeaway: Understanding whether an advisor is compensated through fees, commissions, or a combination of both can help individuals better understand the structure of the advisory relationship and how advice is provided.

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FAQ 14: When is the right time to hire a financial advisor?

There is no single “right” time to work with a financial advisor that applies to everyone. Individuals often consider working with a financial advisor when their financial situation becomes more complex, when significant life events occur, or when they want additional structure and perspective around financial decisions. This may coincide with changes such as starting a new job, getting married, having children, purchasing a home, receiving an inheritance, or beginning to think about retirement planning.

Some people also seek financial planning support earlier in their careers as a way to establish organized financial habits and better understand how different decisions may affect longer-term planning. Rather than a “right” or “wrong” moment, the timing is typically driven by a desire for clearer information, organization, and objective context as financial responsibilities evolve.

Takeaway: The decision to work with a financial advisor is often influenced by changes in financial complexity, life circumstances, or a desire for structured, objective guidance—regardless of career or life stage.

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FAQ 15: What should I look for when choosing a financial advisor?

When choosing a financial advisor, it can be helpful to understand whether the advisor operates under a fiduciary standard, which generally requires acting in a client’s interests within the scope of that relationship. Clear communication around fees, services, and how the advisor is compensated is commonly considered an important factor for transparency and setting expectations. Many individuals review professional credentials—such as CFP® (Certified Financial Planner) or CFA® (Chartered Financial Analyst)—as part of evaluating an advisor’s education and training. In addition, considering whether an advisor has experience working with clients in similar situations and whether their communication style and planning approach align with your preferences may support a more effective working relationship over time.

Takeaway: When evaluating a financial advisor, individuals often consider fiduciary status, transparency around fees and services, professional credentials, relevant experience, and whether the advisor’s communication style aligns with their planning needs.

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Liberty One Wealth Advisors Team

The Liberty One Wealth Advisors Team comprises experienced fiduciary professionals dedicated to providing comprehensive financial planning, retirement strategies, tax-efficient investing, and estate planning for individuals, families, and business owners. We empower clients to make informed decisions and build lasting financial security.


Article Summary

Discover what financial advisors do, from goal setting to debt management. Learn how a personal financial advisor provides objective, client-first guidance.

Author Bio

Guilian DiLeonardo

CFP® | Co-Founder @ Liberty One Wealth Advisors 📊 | Based in Philadelphia but Serving Families Across the 🇺🇸

Guilian is a founding partner & Managing Director of Liberty One Wealth Advisors, where he helps clients navigate investments, retirement planning, tax and estate strategies, and business succession. His mission is to bring clarity and confidence to every stage of his clients’ financial lives.

Before co-founding Liberty One, Guilian earned his CERTIFIED FINANCIAL PLANNER™ designation and spent five years as a Financial Advisor at Merrill Lynch. He now focuses on developing integrated plans that help families grow, protect, and pass on their wealth for generations.

A proud graduate of St. Joseph’s Prep and the University of Miami, Guilian holds a Bachelor of Business Administration in Finance and Entrepreneurship. He lives in Haddonfield, NJ with his wife, Angela, and enjoys spending time with family in Longport, New Jersey.

Disclosure: The information provided is for educational and informational purposes only and should not be construed as personalized financial advice, an offer to buy or sell securities, or a recommendation of any strategy. Investment and tax laws can change, and the concepts discussed may not apply to every individual situation. Liberty One Wealth Advisors and its affiliates do not guarantee the accuracy or completeness of any statements, qualitative or numerical, contained herein. Nothing in this communication is intended to constitute legal or tax advice. Readers should consult with a qualified attorney or tax professional regarding their specific circumstances before making any decisions. All investments involve risk, including the potential loss of principal, and no strategy ensures success or eliminates risk.

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